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Home Pros Marketing Made Simple

Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, and Create & Cultivate. Learn more and sign up for regular tips and tricks to attracting ideal clients at growwithhomepros.com.

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Home Pros Marketing Made Simple

What You Didn't Know About Instagram Hashtags

July 19, 2022 • Shanna Goodman • Episode 44

Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals.

For instance, videos have been long prioritized on both Facebook and Instagram (both owned by Meta), and now even more so with continued emphasis on IG Reels and FB Watch.

Also, over the last couple of years, Facebook has been pushing Groups, meaning putting Groups in your newsfeed they think you might like (based on your profile) and then showing new comments and other activity of your Groups frequently in your newsfeed. This is because they were catching so much heat about people sharing misinformation and they’re taking emphasis off of individual posts. This is partly why you don’t see every single personal post of every single person you’re friends with on Facebook.

Knowing and understanding social media updates can help you take advantage of new features and what Meta’s prioritizing right now.

Click for show notes.