Home Pros Marketing Made Simple
Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, and Create & Cultivate. Learn more and sign up for regular tips and tricks to attracting ideal clients at growwithhomepros.com.
Episodes
55 episodes
An Often Overlooked Resource for Local Visibility: Your Area Chamber of Commerce
Join me in this episode as we delve into a potent yet often overlooked strategy for enhancing your local service business's visibility. Tune in to learn how partnering with your local Chamber of Commerce can provide a winning edge in the digita...
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Episode 55
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9:46
Which Social Media Platforms Should You Be On (How to Get Clients as a Professional Organizer)
Social media is now a huge component of interacting with clients and ideal clients. Discover which social media platforms you should be on to get clients as a professional organizer. Join me as I share valuable insights on how to stay ahead of ...
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Episode 54
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34:54
Resource Roundup To Attract Clients As a Home Service Provider
Looking for info on how to market house cleaning services or professional organizing services? We have a full list of resources to help you attract your ideal clients.Click for show notes.
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Episode 53
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18:26
Social Media Priorities For Each Stage of Your Business
The key to social media marketing for your home services businesses is to build relationships on the right platforms. Here's how to do that through each stage of your business. Click for show notes.
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Episode 52
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22:11
Revenue Streams for Home Service Providers (That You May Not Have Thought About!) With Lisa Malone
A long-term sustainable business is one that gives you life... and also multiple revenue streams. In this episode Lisa Malone shares how she's developed several corresponding lines of business and fostered unique partnerships with other service...
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Episode 51
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36:30
The Evolution of a Professional Organizer: 3 Business Models with Samantha Brown
Part of creating a successful business is adapting to new things. In this episode, Pro Organizer Coach Samantha Brown shares the evolution of her business and how she's using her unique skillset to help others.
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Episode 50
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38:49
6 Mistakes Professional Organizers Make On Social Media
Social media is a great tool for reaching and connecting with your ideal clients. But if you're not careful, it can quickly eat up your time and energy.
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Episode 49
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11:07
How to Use HoneyBook to Optimize Your Organizing Business With Amy Fredericksen
Every professional organizer knows a good system is worth its weight in gold. Infrastructure systems- like client onboarding- can help you easily and effectively scale your business. In this episode, professional organizer Amy Fredericksen shar...
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Episode 48
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37:35
How to Increase Productivity Based On How You're Wired (And Help Clients Do the Same) With Ellen Faye
Everyone can be productive, but identifying the specific ways in which you are most productive can help you create and repeat the ideal conditions. In this episode, Certified Productivity Coach Ellen Faye describes a personalized appro...
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Episode 47
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44:17
5 Types of Social Media Posts That Make Regular Posting Infinitely Easier
The only thing about social media that is constant is that it’s changing. Algorithms change, meaning who sees your posts changes, consumer behavior changes, and how people use the different platforms change. In this episode, you'll ...
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Episode 46
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16:03
Email Subject Lines That Get Opened
Email marketing for professional organizers is a great way to remind clients they should hire you again, but you need them to open the email.In this episode, you'll learn the importance of email subject lines and how to craft them ...
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Episode 45
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12:31
What You Didn't Know About Instagram Hashtags
Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals. For instance, videos have been long prioritized on both Facebook ...
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Episode 44
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10:00
Professional Organizer Marketing Plan
A professional organizer marketing plan details your strategy to package and sell your professional organizing services.In this episode, you'll learn the critical elements of a professional organizer marketing plan and how to create one,...
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Episode 43
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12:47
Money-Making Mantras To Live By
Confidence and mindset are keys to attracting clients as a professional organizer. Use these mantras to attract more clients and earn more money. Click for
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Episode 42
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15:23
How to Create a Client Experience That Will Keep Them Coming Back (And Referring You to Their Friends)
Paying attention to (and improving) the client experience in your professional organizing business will not only delight your existing clients, it will keep them coming back for more. And? They'll probably even tell their friends how much they ...
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Episode 41
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35:39
How to Boost Sales When You Feel Like You've Done Everything
Learning how to boost sales as a professional organizer will help sustain you through the slow times. Here's how to get your phone ringing for your organizing services when you feel like you've done everything. Click for
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Episode 40
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5:09
The Secrets to Growing a Sustainable Business
To grow a sustainable business as an organizer, you have to have a solid strategy in place to continuously attract ideal clients. Click for
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Episode 39
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21:20
6 Additional Revenue Streams to Diversify & Increase Your Income with Cas Aarssen of HGTV's Hot Mess House
Cas Aarssen from Clutterbug and Hot Mess House on HGTV joins Shanna on the podcast today to discuss additional revenue streams that can make you thousands of dollars every month. Click for
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Episode 38
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55:21
Lead Magnets to Attract Your Ideal Clients (Plus 30 Ideas to Make Your Own)
In this episode, Shanna talks through lead magnets: what they are, why you need one, and how to create them with more than 30 ideas of lead magnets you can make today. Click for
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Episode 37
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13:00
A Simple Sales Funnel You Can Implement Today to Attract Clients
Online marketing doesn’t have to be complicated. Here’s a simple sales funnel you can implement today to attract clients. Click for
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Episode 36
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22:05
How a Sales Funnel Helps You Consistently Attract Clients
A sales funnel is a visual representation of how a prospective client finds you, becomes aware of what you have to offer, and ultimately hires you as their professional organizer. Sales funnels are more important than ever because compe...
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Episode 35
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20:20
How to Set Up Gmail With Your Domain Name for a Professional Looking Email Address
You need a professional-looking email address to be perceived as the pro that you are. Here's how to set up Gmail with your domain name. Click for
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Episode 34
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6:23
How to Use Content Marketing to Attract Local Clients
What do G.I. Joe, Legos, and the Pioneer Woman all have in common? Find out in this episode along with content marketing tips to get your pro organizing business found by local clients. Click for
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Episode 33
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17:04
Read These 6 Books In This Order If You Want to Grow Your Business
Growing your business doesn't mean you have to go it alone, even if you are a solopreneur. There is a wealth of resources to help you create a framework for growing your business the way you want it to grow. In this episode...
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Episode 32
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9:55
Copywriting Tips to Turn Website Visitors into Paying Clients
A prospective client has landed on your website! Congrats! What are they seeing now? Will what they see take them on the journey of convincing them you're the professional organizer for them? In this episode, Shanna talks with pro...
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Episode 31
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39:25
